Redesigning a Real Estate Website
Vivian has a real estate agency, had a basic website that lacked the modern features necessary to attract high-end property buyers. They required a complete redesign that would highlight their premium listings, provide detailed property information, and enhance the user experience.
Problems
- Limited Property Listings Display: The site didn’t showcase properties effectively, with poor image quality and insufficient search filters.
- No Integration with MLS: The website was not integrated with the Multiple Listing Service (MLS), making it difficult to update listings in real time.
- SEO Optimization: The website lacked targeted keywords for real estate and didn’t rank for high-value search terms.
- Slow Load Times: Property images and information took too long to load, affecting user experience.
Solutions
We integrated MLS functionality, allowing the website to automatically update property listings, ensuring clients always had access to the latest available properties.
Added advanced search filters, larger high-quality images, and virtual tours to showcase properties in detail.
Focused on key real estate keywords and optimized pages for better visibility in search engines.
Improved site performance by compressing images and utilizing a CDN for faster loading times.
Results
- Improved User Experience: The website’s user engagement increased by 45%, as clients were able to browse properties more easily and quickly.
- Increased Sales Leads: Real estate leads grew by 30% due to better visibility and improved functionality.
- SEO Success: The site ranked for important real estate keywords, bringing in 50% more organic traffic.